ZimGo Polling Sentiment Proves Accurate Within Two Percent for U.S. Election Campaign

Artificial Emotional Intelligence (AEI) Facilitates Better Voter Dialogue, Predicts Outcomes Within Two Percent Margin of Error; Value Extends to Non-Political Polling

News provided by
BPU Holdings Inc.
Nov. 26, 2018 09:50
CHICAGO--(Business Wire / Korea Newswire)--ZimGo Polling, BPU International’s artificial emotional intelligence political forecasting tool, accurately predicted the outcome of this month’s Illinois governor race. Omitting outdated efforts with the telephone or other intrusive methods, ZimGo Polling impressed its audience on November 5th by reporting Pritzker would win with 52 percent of the vote vs. Rauner’s 39 percent. These were close calls that were within two percent of actual results. Able to update hourly, ZimGo Polling has been tracking both candidates since April. The product’s method is achieved by accurately assessing emotional citizen sentiment sifting through the half billion daily tweets and other public forums.

“ZimGo Polling’s artificial emotional intelligence (AEI) deserves a round of applause. Its pioneering AI proves again that older legacy polling methods have earned their place in the history books alongside the outdated rotary phone and the floppy disk,” states Craig Burton, Chief Strategy Officer for BPU Holdings. “Mobile phones, human bias, caller ID, the Internet and invasive computing methods all contribute to the decline of legacy methods with their widening margins of error. ZimGo Polling by contrast is extremely cost-effective, unbeatably timely and fully automated.”

By comparison, other methods used by established pollsters went through time intensive efforts that are surpassed by ZimGo Polling. (NBC 8/16 46% Pritzker/30% Rauner; WeAskAmerica 6/11 36% Pritzker/27% Rauner [source: RealClear Politics]). Other platforms perform Syntax Analysis with one sentence at a time, BPU’s AEI scores entire paragraphs, including emoticons. Competitively, BPU can interpret slang using configurable dictionaries. AEI provides Entity Recognition analysis, for people or organizations, over time by person, brand or entity. This extends the tool’s value to multiple industries needing accurate feedback.

ZimGo Polling delivers accurate, actionable citizen sentiment as the cornerstone of successful campaigning. In the most recent South Korean presidential election, the Korean version proved more accurate than six other polling services, including Gallup and CBS Realmeter. Seth Grimes, principal analyst for Alta Plana specializes in natural language processing (NLP) confirms, “Attention shares and decisions are driven as much by emotion as by fact. Today's competitive campaigns apply technology to understand both fact and feeling and shape opinion.”

About BPU

BPU Holdings is dedicated to generating the most advanced, usable, secure and innovative Artificial Emotional Intelligence (AEI) technology in the world. Artificial Intelligence (AI) emulates how people think — AEI emulates how people feel.

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